I love shopping, and I do it every week. Every Friday I walk to the big market near my home. Prices there can fluctuate, so I compare many stalls before I purchase anything.
我喜欢购物,而且每周都去。每个星期五,我都会走到家附近的大市场。那里的价格会波动,所以我在购买任何东西之前都会比较好几个摊位。
Last week I wanted a cheap but good winter dress. One shop had an expensive coat and a pricy silk scarf. I did not accept those high prices. I was looking for something inexpensive, not costly.
上周我想要一条便宜但质量好的冬裙。一家店有一件昂贵的大衣和一条价格很高的丝巾。我没有接受那些高价。我要找的是不贵的东西,而不是代价高昂的东西。
A modest price is attainable if you search with care. The quality must be superb. A precious item does not have to be expensive, and a cheap item is not always bad.
只要你用心寻找,适中的价格是可以实现的。质量必须卓越。珍贵的东西不一定昂贵,便宜的东西也不一定不好。
There is a glasshouse near the outer fence of the market. Inside it, mangoes ripen slowly in the warm sun. They are perishable, so the seller gives a discount near closing time.
市场外圈栅栏附近有一座温室。温室里,芒果在温暖的阳光下慢慢成熟。它们容易腐坏,所以摊主在临近收摊时会打折。
I bought a carton of mangoes and a package of tea. The seller was sincere and gave me a fair price. He even let me taste a sliver of cheese before I paid.
我买了一箱芒果和一盒茶叶。摊主很真诚,给了我一个公道的价格。他甚至在我付钱之前让我尝了一小片奶酪。
Mr. Di runs that stall. He is a capable and honest man. His young assistant Cal is inexperienced but active and ready to learn. Together they serve every customer with dignity.
狄先生经营着那个摊位。他是一个能干而诚实的人。他年轻的助手卡尔经验不足,但积极肯干、乐于学习。他们一起有尊严地招待每一位顾客。
One day a noble lady came in and clapped at the good service. Cal felt a little awkward, but he bent down. He grasped the heavy box with both hands.
有一天,一位高贵的女士走进来,为优质的服务鼓掌。卡尔感到有点窘迫,但他弯下腰。他用双手抓住了那个沉重的箱子。
The market has a directory near the arch at the entrance. Every category has its own shelf, and the arrangement is balanced and neat. There is no clutter and no mess anywhere.
市场入口处拱门附近有一个目录。每个类别都有自己的货架,布置得平衡而整齐。任何地方都没有杂乱。
Online shopping is different. I open my browser and scan the pages. I read a paragraph about each product, and a quick overview helps me compare prices.
网上购物则不同。我打开浏览器,浏览各个页面。我阅读每件产品的段落介绍,快速的概览帮助我比较价格。
Live streaming sales are popular now. A host can solicit customers with a loud countdown. The offer is only available until the timer ends, so many people watch the live show.
现在直播带货很流行。主播可以用响亮的倒计时来招揽顾客。优惠只在计时结束前有效,所以很多人观看这场直播。
Before I order, I read the before-sale information. I check the availability of the goods. I also check the registration number of the seller. A recent audit of the shop is a good sign.
下单之前,我会阅读售前信息。我会查看商品的库存情况。我还会核对卖家的注册号。店铺近期做过审计是一个好迹象。
When I pay, I use my debit card. The app asks for my consent first. I never abuse a discount, and I always keep to the agreement.
付款时,我使用借记卡。应用会先征得我的同意。我从不滥用折扣,也总是遵守协议。
Last month a small problem happened. The shop dispatched the wrong package to my door. I had to request a refund, and they agreed to compensate me. They gave me a concession on the shipping fee.
上个月出了一个小问题。那家店把错误的包裹配送到了我家门口。我不得不要求退款,他们同意赔偿我。他们在运费上给了我让步。
Smart consumers combat fraud and protect their property. The law can enforce fairness in the market, and we can boycott a dishonest seller.
聪明的消费者与欺诈作斗争,并保护自己的财产。法律可以强制维护市场公平,我们也可以抵制不诚实的商家。
Our town has a consumers' association. The chairperson advises people about their rights. She says it is imperative to keep every receipt.
我们镇上有一个消费者协会。主席就人们的权利提出建议。她说,保留每一张收据是极重要的。
My friend once felt dizzy in a crowded store and needed the emergency exit. The staff helped her at once. A little kindness means a great deal to a customer.
我的朋友有一次在拥挤的商店里感到头晕目眩,需要紧急出口。店员立刻帮助了她。一点善意对顾客来说意义重大。
Some shops sell clothes for special days. A bridegroom buys a stiff new suit, and a young woman chooses a miniskirt or a fine dress.
有些商店出售特殊场合穿的服装。新郎买一套笔挺的新西装,年轻女子则挑选一条超短裙或一件漂亮的连衣裙。
Last month I bought a soft bathrobe and a phone accessory. The thread on my old shirt was loose, so I bought a new shirt as well.
上个月我买了一件柔软的浴衣和一个手机配件。我旧衬衫上的线松了,所以我又买了一件新衬衫。
Body-building is popular these days. People buy protein powder and antibacterial soap. Some are allergic to certain powders, so they read the label carefully.
如今健美很流行。人们购买蛋白粉和抗菌肥皂。有些人对某些粉末过敏,所以他们会仔细阅读标签。
My uncle owns a small farm. He bought a new tractor with a hydraulic lift and a strong braking system. His land covers eighty acres in total.
我叔叔经营着一个小农场。他买了一台带液压升降装置和强劲制动系统的新拖拉机。他的土地总共覆盖八十英亩。
He keeps a pigeon and a tame cat on the farm. The cat is asleep in a warm corner most of the day. Life there is truly peaceful.
他在农场里养了一只鸽子和一只温顺的猫。猫一天大部分时间都在温暖的角落里睡着。那里的生活真正宁静。
A joint-stock company once offered to buy his land for a huge sum. He opposed the sale and insisted on keeping his property.
一家合资公司曾出巨资要买下他的土地。他反对这笔买卖,坚持保留自己的财产。
His income depends on the harvest. Prices can fluctuate from year to year, and his earnings change every week during the season.
他的收入取决于收成。价格逐年波动,而他的收益在收获季节里每周都在变化。
He once sold fruit to a foreigner from Africa and sent wine to a buyer in Russia. He also ships small goods by airmail to another continent.
他曾把水果卖给一位来自非洲的外国人,并把葡萄酒寄给俄罗斯的一位买家。他还通过航空邮件把小商品运往另一个大洲。
An explorer from America visited the farm last spring. He charted a route through the hills on his map. He was a real bargain seeker in the village.
去年春天,一位来自美国的探险者参观了农场。他在地图上绘制了一条穿过山丘的路线。在村里,他真是一位淘便宜货的探求者。
My sister works in a night-club in Barcelona. She buys a new dress almost every week. She sends me photos of the curving old streets.
我姐姐在巴塞罗那的一家夜总会工作。她几乎每周都买一条新裙子。她给我发来那些弯曲老街的照片。
Accommodation in that city is costly, so she shares a small flat. She is convinced that a balanced budget is the key to a calm life.
那座城市的住宿很昂贵,所以她与人合租一套小公寓。她确信,平衡的预算是平静生活的关键。
She uses a small module on her phone to track her spending. The app shows an overview of her money, and a monthly adjustment helps her save more.
她用手机上的一个小模块来记录支出。这个应用展示了她的资金概况,每月一次的调整帮助她存下更多钱。
Sometimes people consume too much and accumulate clutter at home. This habit can harm the family budget over time.
有时人们消费过多,在家里积累杂物。这种习惯久而久之会损害家庭预算。
A smart consumer thinks before buying. Impulse purchases can become a potential debt problem.
聪明的消费者在购买之前会思考。冲动购物可能成为潜在的债务问题。
The presence of so many ads pushes us to want more. We must adapt to these pressures and stay active in our saving plans.
铺天盖地的广告促使我们想要更多。我们必须适应这些压力,并在储蓄计划上保持积极。
A good budget needs additional discipline. Assume that a crisis may come, and keep an emergency fund ready.
良好的预算需要额外的自律。要假设危机可能来临,并准备好一笔应急资金。
Last year the local economy faced stagnation, and many small shops closed. This was horrifying for the families behind those counters.
去年当地经济陷入停滞,许多小商店倒闭了。这对那些柜台后面的家庭来说是令人震惊的。
A recession is analogous to a cold for a small shop. Prices drop noticeably in a crisis, and the inverse of growth is stagnation.
对小商店来说,经济衰退好比一场感冒。危机中价格明显下跌,而增长的反面就是停滞。
Some brands hold a patent on a special design. One importer was worried by an unconfirmed letter of credit from abroad.
一些品牌对一种特殊设计拥有专利。一位进口商因为一封来自国外的不保兑信用证而担忧。
Be suspicious of deals that look too good. Check every angle of the agreement before you sign. A fair deal should be clear to everyone.
要警惕那些看起来好得离谱的交易。签字之前要检查协议的每个角度。公平的交易应该对每个人都清楚明白。
The interdependence of buyers and sellers is clear to me now. Fundamentally, trust is what holds the whole market together.
现在我清楚地看到买卖双方的相互依赖。从根本上说,信任是把整个市场维系在一起的东西。
The universe of products is truly huge. From a single thread to a large tractor, every item has its own price and its own story.
商品的宇宙真正浩瀚。从一根线到一台大拖拉机,每件物品都有自己的价格和故事。
I once met a Chinese student who was a real knowledge seeker. He bought a thick book about the retail trade and read it in one week.
我曾遇到一位中国学生,他真是一位求知者。他买了一本关于零售业的厚书,一周就读完了。
A retail shop must understand every customer. Its offering should be wide, and a good recommendation from a friend is worth a thousand ads.
一家零售店必须了解每一位顾客。它的商品供应应该丰富,而朋友的一句好推荐胜过一千条广告。
Service quality matters most of all. A shop should serve every guest with a smile, because good service keeps people coming back.
服务质量最为重要。商店应该面带微笑地服务每一位客人,因为优质的服务能让人们再次光临。
Sometimes I feel adrift in a huge mall. There are several floors and hundreds of shops, and I can get lost anywhere in that space.
有时我在大型商场里感到漫无目的。那里有好几层楼和数百家商店,我在那片空间里任何地方都可能迷路。
I use the lavatory on the fourth floor when I am tired. Then I check my phone, which is vibrating in my pocket.
累了的时候,我会使用四楼的厕所。然后我查看手机,它在我的口袋里震动着。
My knee hurts after a long day of walking, and shopping can tire me out. At last I shoulder my heavy bags and walk home.
走了一整天后,我的膝盖疼了,购物也会让我疲惫不堪。最后我扛起沉重的袋子走回家。
At home I open the cartons one by one. The remainder of the food goes into the fridge. I am absolutely satisfied with what I bought.
回到家,我逐个打开纸板箱。剩余的食物放进冰箱。我对自己买的东西完全满意。
Altogether I spent a modest sum, and it was worth every penny. I do not blame myself for a few small treats.
我总共花了一笔不多的钱,每一分都花得值。我不会为几样小享受而责备自己。
My grandmother always warned me: do not abuse your money. A little wine with dinner is fine, but alcoholism can ruin a whole family.
我的祖母总是告诫我:不要滥用你的钱。晚餐时喝一点葡萄酒是可以的,但嗜酒成性会毁掉整个家庭。
She was born in a small village and lived with quiet dignity all her life. She taught me that wealth is not the same as goodness.
她出生在一个小村庄,一生都活得庄重而有尊严。她教导我,财富并不等于善良。
She also taught me to punctuate my spending with careful pauses, one decision at a time. Her advice is truly precious to me.
她还教导我,用谨慎的停顿来给消费断句,一次只做一个决定。她的忠告对我而言真正珍贵。
Once she received a parcel by airmail from Barcelona. The carton was bent in the mail, but the gift inside was safe.
有一次她收到一个从巴塞罗那寄来的航空邮件包裹。纸板箱在邮寄中被压弯了,但里面的礼物安然无恙。
In her town a burial plot was expensive, so she saved for it calmly for many years. She wanted a quiet and dignified rest.
在她的小镇上,一块墓地很昂贵,所以她多年来平静地为它存钱。她想要一个宁静而有尊严的安息。
Now I understand the point of shopping. It is not to own more things, but to live better. I let my real needs guide me, not my passing wants.
现在我明白了购物的意义。它不是要拥有更多东西,而是要生活得更好。我让真正的需求引导我,而不是一时的欲望。
I am convinced that anyone can achieve a balanced life as a shopper. The goal is attainable if we learn a little every day.
我深信,任何购物者都能实现平衡的生活。只要我们每天学一点,这个目标是可以实现的。
New technology can accelerate the delivery of goods, and low-carbon products are easier to find than ever before.
新技术可以加快货物的配送,而低碳产品比以往任何时候都更容易找到。
I am against wasting money. I prefer to shop alone so I can think clearly.
我反对浪费金钱。我更喜欢独自购物,这样我能想得更清楚。
A quick appraisal of a product before you buy can save you trouble. Notice the beauty of simple, well-made things.
购买前对产品做一个快速的评估可以省去麻烦。留意那些简单而做工精良之物的美。
A vitamin deficiency can make a shopper feel tired, so eat well. Pay special attention to your health, especially in a busy season.
维生素缺乏会让购物者感到疲惫,所以要吃得好。要特别注意你的健康,尤其是在繁忙的季节。
The seller executed my order quickly, and the delivery was fast. I found a terrific bargain in the end.
卖家很快履行了我的订单,配送也很快。最后我买到了极好的便宜货。
The structure of a good shop is simple: fair prices, honest words, and fresh goods. A good shop has no hidden tricks.
一家好店的结构很简单:公道的价格、诚实的话语和新鲜的商品。好店没有隐藏的把戏。
The old man at the corner stall had sunken cheeks but a warm smile. His little shop is a special place in my memory.
拐角摊位的那位老人双颊凹陷,却带着温暖的笑容。他的小店是我记忆中一个特别的地方。
The gear of my uncle's tractor broke once, and he fixed it himself. A fixed-wing plane flew over the farm that same afternoon.
我叔叔拖拉机的齿轮坏过一次,他自己修好了。当天下午,一架固定翼飞机从农场上空飞过。
The spending plan was hers, and she followed it strictly. She kept an updated list of prices in her notebook.
那份开支计划是她的,她严格执行。她在笔记本里保存了一份更新的价格清单。
A small shop has one clear vulnerability: it depends on a few loyal customers. If they leave, the shop may fail.
小商店有一个明显的脆弱性:它依赖少数忠实的顾客。如果他们离开,这家店就可能倒闭。
I have not yet finished learning about money, and I hope I never stop. Shopping well is a skill, and it takes a lifetime to master.
我还没有学完关于金钱的知识,而且我希望自己永远不会停止学习。精明地购物是一门技能,需要一生的时间去掌握。